a designer
an illustrator
a storyteller
a musician.
These diverse experiences shape unique creative perspectives.
Translating these skills into distinct strategic avatars, each tailored to deliver bespoke solutions.
Transformation Strategist
Visualize + Design + Adapt
The question is always
growth vs. impact.
A creative and methodical approach to understanding the underlying currents of a brand, its people, and its consumers.
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Creative Collaborator
Creative
Director
Observe + Engage + Empower
It’s about blending curated artistic impression with intent.
The focus is to inspire teams, translating compelling narratives, mining innovative concepts, and refining them with the right mix of personality and nuance.
Creative Organiser.
Design
Consultant
Strategise + Script + Execute
It’s about seeing design everywhere (on a spread sheet).
Being a Creative Advisor who can guide and empower teams and processes on solving problems, clearing obstacles, and manifesting an innovator’s mindset.
Creative Problem Solver.
Career
Experience
With over 20 years of design experience, I've extensively collaborated with marketing and business teams, in-house creatives, and external design studios/agencies on numerous global projects across diverse geographies, businesses, and markets
Senior Associate Director
Creative & Design Enablement
Creative Direction
Client & Account Management
Business Transformation
Associate Director
Design Capability
Creative Direction
Client & Account Management
Business Transformation
Professional Time-Off
Freelance Design Consultation
Music Production
Curate capability development programs to unlock cross-disciplinary business impact
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Strategic Creative Lead: Bridging creative vision with business goals through transformative projects, communication, and client engagement.
Streamline BU’s Talent Acquisition: Build skill frameworks, standardise hiring processes, and manage hiring operations.
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Mentor and guide team members in building a supportive and collaborative work environment.
Pursued my interests in Art and Music production.
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Worked as Freelance Design Consultant
Program Lead - Pitch Services
Creative Consultation
Art Direction
Brand Management & Deployment
Creative Director
Creative Consultation
Creative Direction
Packaging Design
Brand Management & Deployment
Art Director & Account Manager
Brand Management
Brand Deployment
Training & Mentorship
Built the Pitch Deck Services engagement
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Crafted engaging narratives for social and scripts
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Efficiently manage multiple projects while minimising operational impact.
Lead innovative concept generation and oversee seamless creative execution.
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Deliver practical solutions that harmonise technology and design across all projects.
Maintain brand consistency through guidance and education.
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Collaborate effectively with a remote team to deliver daily project objectives.
Lead Designer
Internal Comms
Branding & Collateral Design
Presentation Design...
Designed marketing collaterals for HP NA Printer sales market
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Designed Internal Comms and Spacing branding collaterals for te business unit
Senior Designer
Internal Communications
Marcomm Collateral Design
Point of Sales
Collaterals Financial Ads
Managed design projects for marketing, sales, and internal teams, and coordinated with external partners.